How to Do Keyword Research for Beginners

nfographic with colorful icons and text boxes illustrating steps for beginner keyword research, including brainstorming topics, using keyword tools, analyzing competition, and selecting long-tail keywords.

If you're new to SEO or digital marketing, one of the most important skills you need to learn is keyword research. It forms the foundation of all successful SEO strategies. But don’t worry—it’s not as complicated as it sounds. In this guide, Digital Folks breaks down the basics of keyword research so beginners can get started the right way.

🔍 What is Keyword Research?

Keyword research is the process of finding and analyzing the words and phrases (keywords) that people type into search engines like Google when looking for information, products, or services.

By targeting the right keywords, you can:

  • Drive relevant traffic to your website

  • Understand user intent

  • Improve search engine rankings

  • Increase leads and conversions

🛠 Step-by-Step Guide to Keyword Research for Beginners

1. Understand Your Niche and Audience

Start by identifying the topics your audience is interested in. Think about

  • What problems do they face?

  • What questions do they ask?

  • What services or products are they looking for?

Use tools like forums, Reddit, Quora, and customer feedback to gather ideas.

2. Make a List of Seed Keywords

Seed keywords are the basic terms related to your niche. For example, if you run a travel blog, your seed keywords could be:

  • “cheap flights”

  • “best travel destinations”

  • “travel tips”

These form the starting point for deeper research.

3. Use Keyword Research Tools

There are plenty of tools available to help you find more keywords:

  • Google Keyword Planner (free with Google Ads)

  • Ubersuggest

  • AnswerThePublic

  • Semrush/Ahrefs (paid tools)

These tools will show you

  • Keyword suggestions

  • Monthly search volume

  • Keyword difficulty

  • CPC (Cost per Click)

4. Focus on Long-Tail Keywords

Long-tail keywords are longer and more specific phrases like

  • “best travel tips for solo female travelers”

  • “how to plan a budget-friendly Europe trip”

These are easier to rank for and often have higher conversion rates.

5. Analyze Keyword Competition

Choose keywords that balance high search volume with low to medium competition. It's tempting to go after broad terms like “SEO,” but it's better to target more achievable phrases such as

  • “how to do SEO for beginners”

  • “basic SEO tips for small business”

6. Check Search Intent

Make sure the keywords you target match what users are actually looking for. There are 4 types of search intent:

  • Informational—looking for knowledge (e.g., “what is SEO?”)

  • Navigational—looking for a specific site

  • Transactional—ready to buy

  • Commercial Investigation—Researching Before Buying

Use keywords that match the goals of your content.

✅ Final Tips from Digital Folks

  • Keep refining your keywords as you learn more about your audience.

  • Use your keywords naturally—don’t overstuff them.

  • Track performance using tools like Google Search Console and Analytics.

Keyword research isn’t a one-time task—it’s an ongoing process that gets better with experience.

📢 Need Help with SEO or Keyword Strategy?
Let the experts at Digital Folks help you dominate search results. We specialize in keyword optimization, content marketing, and full-stack digital strategies.

🌐 Visit us: digitalfolks.co.in
📈 Start your SEO journey with confidence!

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